I keep insisting on the observation that nearly every step of the media/news value chain can be optimized with technology, and that in the media business, tech will be the single most impactful source of competitive advantage. Here's one example from the very beginning of the value chain - the detection of news/breaking news. In the past, news agencies and ambitious news organizations always wanted to be first - the first on site, the first to break a story. These times are gone, it's almost always a citizen smartphone that's first. Here's how Reuter reacts, using software to real-time analyze Twitter to be the first news agency following the citizen smartphones (I am not sure how much AI is involved - every piece of software today is AI or at least a bot). It's intriguing anyway.