Jan 29, 2018

Gains and losses for publishers on Facebook

Highly interesting data published by recode about the development of traffic referrals via Facebook from Jan2017 to Dec 2017 - so before the new algorithm kicked in: for example, ESPN -65%, WaPo -66%, Rolling Stone -81%. Also, some surprising numbers: Buzzfeed's share of Facebook Traffic in December 2017 seems to have been only 16.9%. I can remember times where this was way above 50%. More here:

https://www.recode.net/2018/1/25/16927676/facebook-algorithm-change-publisher-traffic-lose-advertising-reach-distribution