Jan 29, 2018

Netflix will spend around 2 billion USD in advertising in 2018

Coming from 1.3 bn in 2017. Is there a bigger advertiser out there? The 2 bn are budgeted to turn the 8 billion spend for content in 2018 into business. It is believed that the majority of the money goes into digital, and there into programmatic buying specifically, executed in-house as Netflix is a data hoarder and analyzer anyway:

https://digiday.com/marketing/data-everything-netflix-pouring-money-marketing-benefit-programmatic/