Jan 29, 2018

Reuters Institute Digital News Project / 2018 predictions

Reuters Institute made a survey among 190+ media and publisher executives. Many interesting insights, among others that nearly 3 out of 4 execs want to experiment with AI to improve recommendations, automate workflows, optimize ad targeting and pricing as well as AI driven paywalls that try to predict how likely you are to become a subscriber based on which stories you consume in which frequency, and when the best time will come to make you an offer. Also, publishers and media will enter the platforms in the "fight for the home", like Amazon Echo, Home Pod etc. Much more insights in this PDF: