Feb 15, 2018

The Guardian on Instagram

Interesting insights on Digiday about The Guardian's activities on Instagram. Most intriguing to me is that it is seen as part of an effort to build a young, loyal audience that doesn't visit its main digital properties. Still haven't wrapped my head around whether that is a promising endeavour, at least on a platform like Instagram. Will be interesting to observe.

https://digiday.com/media/guardians-instagram-strategy-winning-new-readers/