Mar 16, 2018

Shifting attention from Facebook video to YouTube

Personally, I still believe that we#re talking different ballgames, at least as long as Facebook watch is not a real competitor - to me, Facebook dominates discovery, while YouTube has a large amount of intentional visits - people go there explicitly to watch video, often even with a certain channel in mind. Achieving this on Facebook, where people go to see what's up, often with the intention to kill time, 2 minutes here, 5 minutes there, will be very hard. This article explains why House of Highlights (Bleacher) didn't even consider Facebook to expand their strong Instagram footprint.

https://digiday.com/media/media-companies-shifting-attention-facebook-youtube/